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21 July 2016


ICEX - Sounds From Spain organized and supported Spanish bands and companies at LAMC - Latin Alternative Music Conference between 6 and 9 of July, 2016 in Nueva York, United States.

LAMC – Latin Alternative Music Conference offered for the first time a Spanish Music exclusive night with five of the most relevant bands in Spain: IZAL, JOE CREPUSCULO, KOKOSHCA, POLOCK y SEXY ZEBRAS. SOUNDS FROM SPAIN’s showcase took place Wednesday 6 of July at the Highline Ballroom with great professional and public attendance. KOKOSHCA played and extra show Thrusday 7 of July at the LAMC Acoustic Showcase in the SOBs.

In addition 9 Spanish companies were present at the Market representing different Spanish Music sectors from artists to labels: El VOLCÁN PRODUCCIONES MUSICALES, EUREKA DISCO, GROUND CONTROL, HOOK MANAGEMENT, KAMALA PRODUCCIONES, PLAY IT AGAIN, ROSEMBUR, SONBUENOS y SONIDO MUCHACHO.

SOUNDS FROM SPAIN also collaborated with the CONFERENCES through  Javier Liñán, manager, music producer and Director of the label El Volcán Música as a panelist. He evaluated the development of the Spanish music industry and the role  ICEX-SOUNDS FROM SPAIN is playing for up and coming Spanish bands.

The Spanish companies supported by SOUNDS FROM SPAIN at LAMC in 2016 contacted several digital and printed media along with music advisors: NY TIMES, PANDORA, KCRW, BILLBOARD, PASTE, FOX NEWS LATINO, PLAY TOO MUCH and American, Mexican and European labels.

An important part in this networking effort was played by the PR and Communication company hired by SOUNDS FROM SPAIN for the event which landed a deal with GIBSON (the guitars used at the Spanish bands’ concerts were provided by GIBSON free of charge), interviews for Billboard, visits to SPOTIFY, VEVO and GOOGLE in New York and sessions at SIRIUSXM.

Press broadly highlighted our presence at LAMC 2016:

IZAL: “…. the band arrives in USA, where they’ll perform for the first time and NY presenting their third album “Copacabana” during the Latin Alternative Music festival LAMC” – El Diario de NY…/izal-el-claroscurismo-es-nuest…/

KOKOSHCA: Isabela Raygoza reviewed for Paste Magazine  Kokoshca’s showcase with Sounds From Spain at the Latin Alternative Music Conference (LAMC) inside the festival’s TOP10!!

Almost all bands got key contacts and signed gigs and tours like SEXY ZEBRAS in Chicago and New York, KOKOSHCA in New York, Boston Chicago and more up to 10 more shows.
The success of our participation at LAMC 2016 is the follow up and result of the effort SOUNDS FROM SPAIN makes at SXSW, Austin. Spanish music and bands begin to catch promoters, media and professionals’ attention. It started with the bands supported by SFS at SXSW and kept going with all the deals made at LAMC.