Valeria Castro, Marlena, Tribade and Lao Ra will be part of Sounds from Spain showcase at the Latin Alternative Music Conference (LAMC) in New York. On July 6th the all-female line-up will take the stage at DROM in the East Village, representing a variety of musical styles dominating the current Spanish music scene including: Latin pop, hip-hop, folk and indie. The showcase will include a surprise guest joining the Sounds from Spain showcase.
- Lao Ra describes her music as subversive pop. The singer attributes part of her eclectic sound to the places that she’s called home: London and Colombia. She credits the english capital – which she lived in for over 10 years – for bestowing her that punk attitude and Colombia for instilling the power of the tropics. The result is a multisensory collage where energetic beats and blunt lyrics are at the heart center. Her vibrant storytelling is a nod to the female artists who’ve inspired her journey so far. from Debbie Harry to FKA Twigs; from Chavela Vargas to Madonna.
- Marlena is the link between two young artists, Ana Legazpi and Carolina Moyano and the revelation duo of 2021. They began her career in the TV show Factor X, under the name of W-CAPS and after several years and several musical hits, they became Marlena. Ana’s very personal and powerful voice over Carolina’s melodies on the guitar are two of the great assets of this band. Their style is indie-pop full of freshness and rich in nuances, with lyrics that speak of everyday life, love and heartbreak.
- Tribade is a young three-piece rap band from Barcelona leaded by the MCs Bittah, Masiva Lulla and DjBigMark. Behind the trendy Barcelona there is still the real working class. Rap is music made reality, and Tribade are committed to the original culture of this style in order to denounce and empower themselves through rhythms and poetry. Their lyrics bring to the 21st century the universe of two women who fight against precariousness in a society full of male privilege. Moreover, they amplify with their poetry realities that are generally silenced, such as local and neighbourhood struggles, LGTB, antifascist activism, etc. With their music, a fresh and original combination of rap with flamenco, soul, afrotrap and reggaeton, Tribade make it clearer than ever that Barcelona is not just rumba and mestizaje.
- Valeria Castro owns a sensitive and fragile voice. Born 23 years ago in La Palma, she belongs to that very new generation familiar with digital sounds but her voice, in open contrast, rises up wise, rooted and ancient. When she was four, she began to learn music. In 2018, Warner Music decided to work with her. From that point onwards, a journey started, which leaded her to her first EP, entitled “chiquita” which has catapulted her to be in the eyes of critics and the industry as one of the great promises of hispanic song. Sensitive lyrics loaded with memory and honesty, and a very careful aesthetic, accompany a sound impregnated with the musical heritage of the with the canary folk music.
Sounds from Spain will also present eight companies at the Latin Alternative Music Conference at The Stewart Hotel including: Alternativas de Contenido SL, Charco Musica SL, Defymusic SL (Panda Artist Management), Discos Necesarios, Escena Upart SL, Latitud Canarias Cultural AIE, Propaganda Pel Fet S.C.C.L., and RLM SL.
LAMC is the largest independent Latin music conference and the most important event of its kind in the U.S. LAMC brings together every genre of music and fusions, as well as the best of Latin music and the newest sounds in rock, hip hop, indie, alternative and electronic music, among others. In recent years, it has become one of the most important conferences for new trends in the industry. You can see the schedule here
Sounds From Spain is an initiative to support, promote and strenght the Spanish music industry around the world, created by public institutions as ICEX and INAEM, and private entities as Fundación SGAE, AIE, ARTE, PROMUSICAE and UFI. Our brand, Sounds from Spain, is an important asset for companies and bands in the international markets.